Swiss Lotto lucky ball on tour
In order to give potential players a better understanding of the Swiss lottery, a giant LED ball of fortune provides a new live marketing appearance for Swiss Lotto. It was devised and coordinated by Komet and realized by Form AG.
With a diameter of 1.5 meters, Swiss Lotto's lucky LED ball is quite impressive. It will be used first at the OLMA and later in Swiss-German shopping centers, public fairs and train stations. If Swiss Lotto and Komet, who came up with the idea, have their way, the idea is to make the general public more aware of the Swiss number lottery.
Accordingly, the LED lucky ball was implemented as an eye-catcher in collaboration with the creative makers of Form AG and the programming specialists of Detail AG - rotatable, spectacularly illuminated and consisting of over 280,000 light points. Together with the Swiss Lotto promo team, it encourages even random passers-by to stop at the touchscreen and play along with a randomly generated lottery tip - after all, there is a Swiss Lotto annual subscription to be won.
As usual, this live marketing campaign will be presented by the equally popular and fictional Swiss Lotto millionaire Heini Sutter.
Responsible at Swisslos: Patrizia Heinimann (Product Manager Lottos), Alona Jovanovic (Head of Product Management Lottos), Markus Fischer (Head of Product Management Lotteries), Sabrina Kury (Exhibitions and Events) Responsible at Komet: Jeff Gerber (CD), Daniel Müller (Text), Claudio Parente (AD/Graphics), Timo Brandt (DTP), Corinne Hert (Client Service Director), Sascha Schilt (Consulting), Luca Burkart (Consulting) Responsible at Form AG: Thierry Ingold (Head of 3D), Timo Reber (3D), Patrick Olivari (3D), Nik Harbeck (3D), Sabrina Lüthi (Graphics/IT), Beat Hochstrasser (IT), Stefan Thomann (Project Management) Responsible at Detail AG: Martin Oberholzer (Consulting), Timo Schaffner (Consulting), Wing Lung Choon (Programming), Fadi Nemr (CGI)
