Call Lanz for VBZ: sit-down demos that don't block traffic
For VBZ, Ruf Lanz shows with a current subject that one can demonstrate environmental awareness without blocking traffic.
In recent weeks, climate activists have repeatedly blocked the streets of Zurich during unauthorized demonstrations. To the annoyance of many road users.
Ruf Lanz shows for VBZ with the example of peaceful passengers in the streetcar that it is indeed possible to demonstrate environmental awareness without mobility falling by the wayside. For those who take to the VBZ streetcars and trolleybuses instead of the barricades protect the environment and get comfortably to any destination in Zurich. No wonder, around 800,000 people take to the streets with VBZ every day.
The latest motif of the award-winning VBZ campaign appears on double- and full-page ads in "20 Minuten", on posters in all VBZ vehicles as well as on Facebook, Instagram and Twitter.
Responsible at VBZ: Silvia Behofsits (Head of Corporate Communications), Sherin Madassery (Junior Project Manager Corporate Communications) Responsible at Ruf Lanz: Isabelle Hauser (Art Direction), Markus Ruf (Creative Direction & Text) Armin Arnold (DTP), Carlotta Biffi (Consulting). External partners: Tobias Stahel (photography), Michèle Aschmann (image editing).
