Originally designed for the online advertising market, the tool has been further developed into an all-in-one solution for the management of multimedia advertising orders and now also enables the management of radio and TV campaigns.
In addition to the Corriere del Ticino, the following are part of the Corriere del Ticino-Group Teleticino, Ticinonews, Radio 3iii and the marketing company MediaTI Marketing. From next year, the Group will be relying on the technology services and the Adconsole from Audienzz.
Adconsole is a meta system that is specially tailored to the needs of the advertising market. It enables automated, cross-media process handling. The modular portal covers all requirements - from customer relationship management (CRM) with marketing automation and sales control elements to cross-media order processing and invoicing. This enables marketers and publishers to process cross-media advertising orders even more efficiently and flexibly. At the same time, they maintain an overview of ongoing advertising campaigns at all times and have a central system for creating relevant reports and managing all documents such as offers, order confirmations, invoices and reports.
"In today's rapidly advancing transformation of the media industry, efficient and future-proof tools are central. Thanks to Adconsole, we can make operational processes even more productive and act on the market in a more agile and customer-oriented way," says Alessandro Colombi, CEO of the Corriere del Ticino-Group.
Remo Baumeler, CEO of Audienzz, adds: "The strategic partnership with the Corriere del Ticino-We are delighted that the group will be relying on Adconsole for its complete advertising sales across all channels in the future. At the same time, the deepened cooperation marks the beginning of the expansion of the four-language Adconsole into new markets and media genres for us."