Excom Media expands DOOH portfolio with POS screens from Spar Supermarket, TopCC, Spar Express and Mini

Around 350 SPAR Handels AG screens are now finding their way into Excom Media's DOOH retail portfolio. The screens are located in high-contact areas and reach customers during shopping, dwell and waiting times.

This is already the third major network that Excom Media has integrated into its POS portfolio within the last 14 months. After the window screens of the TopPharm pharmacy group, the TV walls of Melectronics followed. Now, the approximately 350 screens of the 163 Spar stores (Spar Supermarket, TopCC, Spar Express and Mini) join the existing DOOH retail offering.

From February 2023, a further 103 screens of Avia service station stores will join, bringing the total network strength to around 450 Spar screens.

Whether in the entrance area, instore, restaurant or checkout area, the POS screens are all located in high-contact areas and thus achieve maximum attention values. The network averages 3.8 million advertising media contacts per week and can be booked individually or as a group.

"Our screens are placed in such a way that the dynamic commercials stand out strikingly from the otherwise static shelf environment, and in our high-frequency zones. Exciting for the national and regional advertising market, to which Excom Media now gives us access. We are extremely pleased about this," says Marco Zbinden, Head of Sales & Marketing Spar Switzerland at Spar Handels AG.

Advertising marketers at and around the POS

Marc Goetti, CEO of Excom Media, also welcomes the new partnership: "We thank Sparfür for trusting us to market their POS screens exclusively for them. This allows us to offer advertisers from all sectors new, attractive advertising opportunities from a single source, so that customers can be reached at the moment of purchase and in a positive environment. We are once again one step closer to our goal of becoming the largest digital advertising marketer in and around the POS."


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