APG redesigns pricing model as of 2023
APG|SGA will introduce a new pricing system as of January 1, 2023. In the area of analog advertising space, the pricing model will be significantly simplified. For digital out-of-home, there will be consistently fixed per-thousand-contact prices. Discounts for advertising space will also be redefined.
APG|SGA wants to offer its customers the most flexible solutions and has therefore revised and reassessed its pricing and conditions model for analog and digital advertising space, which in some cases has grown historically. The result is a contemporary, comparable and transparent price and discount model that is easy to understand and easier to plan for the advertising market.
As of 2023, for the F12, F200 and F24 formats in the communication areas of streets and squares, train stations and POI/POS, there will be only a Price table with five fixed weekly prices. For this purpose, the entire advertising space inventory of APG|SGA is reassessed and calculated. The following factors play a role in the evaluation of each individual space: contacts according to SPR+, size, lighting, area, orientation, and contact quality. The categories prime, 1, 2, 3 and 4 remain in place.
Digital screens new based on thousand contact price
In order to be comparable in the moving image market, the performance of digital screens is now calculated on the basis of the price per thousand contacts (CPM). Three fixed CPMs are applied: For ePanels, the CPM is CHF 12.00; for ePanel BrandingZone, CHF 15.00; and for eBoards, CHF 38.00.
For the determination of the CPM, the performance values according to SPR+ and criteria such as branding effect through exclusivity and effect through size and environment are taken into account.
Beat Holenstein, Head of Marketing & Innovation, is convinced: "In direct comparison with our competitors and the other media, we have an extremely attractive CPM, which is also based on the toughest contact definition in the Swiss media landscape. Because: The SPR+ contact states that the advertising has been effectively viewed by the human eye.
Redesign of the discounts
The "annual sales discount" (Jura) and "campaign scale discount" (KSR) will become even more attractive with additional levels and the integration of further communication spaces. The Last Minute discount can also be applied to digital campaigns from 2023.
Andy Bürki, Head of Advertising Market, notes: "For our advertisers, the new pricing and discount models are simpler and offer new advantages and attractive opportunities if the out-of-home budget is used correctly. Short-term decision-makers are rewarded with a discount for digital bookings, and advertisers who work intensively with us benefit even more."
