Playing with your eyes: Content and Form launches AR Game

Inhalt und Form invents "Eyecatcher" for Dynoptic, the first AR game that you can play with your eyes.

If you want to know how fit your eyes are, the best thing to do is take a professional eye test at one of the more than one hundred partners of Dynoptic, the "Swiss quality label for leading opticians". Dynoptic has been advertising this offer in a playful and surprising way since mid-June 2022. Namely in the form of the AR game Eyecatcher, which was developed and implemented by the Zurich-based agency Inhalt und Form. The special feature: The AR game is played with the eyes instead of the hands.

For an optimal "Eyescore" the players have to catch as many of the falling eyes as possible by winking. If you also want to get anr of the flying glasses can grab, benefits from a triple bonus. But watch out for the onions! They make you cry, just like in real life, and stop the game for a moment.

The game is expected to provide some unusual gaming fun in the form of Instagram and Facebook AR ads, with the hope that not only die-hard gamers will make eyes.

Responsible at Dynoptic: Martin Schütz (Managing Director), Peter Gadient (Marketing & Communication). Responsible for content and form: Dominik Stibal (CEO), Karin Estermann (Executive Creative Director), David Hugentobler (Creative Director), Mato Bilic, Vasco Bickel (Senior Art Director), Govinda Schmidt, Corina Diaz (Illustration/Graphics/Animation), Celina Harisberger (Project Manager); Bastien Sarolea (Programming).



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