Mobile advertising for SMEs: APGISGA expands portfolio
With aymo GeoTarget and aymo AudienceTarget, APG|SGA is expanding its mobile targeting solutions. The two products are designed to meet the needs of small and medium-sized enterprises (SMEs) in particular.
APG|SGA is expanding its mobile targeting solutions with aymo GeoTarget and aymo AudienceTarget. According to a media release, "The two products meet the specific needs of small and medium-sized enterprises (SMEs) to advertise as efficiently as possible in a defined catchment area, even with smaller budgets. The offerings make it possible to quickly and easily create high awareness and reach among relevant target groups."
Perimeter search and predefined targeting
How does it work? Using aymo GeoTarget's radius search, the desired radius in kilometers for the broadcast of banner ads is first defined. Advertisers can enhance their campaign by adding their target group with aymo AudienceTarget and thus refine the campaign in a targeted manner. There are 18 standardized groups of consumers to choose from - such as "teenagers", "summer sports", "professionals" and others. The socio-demographic and geographic data is based on sources from geomarketing specialists such as afo solutions AG, Swisstopo of the Federal Office of Topography, and the expertise of APG|SGA. The combination of the two products is intended to create a mobile campaign setup suitable for any budget in order to address the relevant target audience in the advertisers' catchment area.
Advantages of mobile advertising
The digital banners created by advertisers are broadcast on a large number of selected mobile websites and apps that meet all the "Brand Safety" criteria. By using location-based GPS data points, advertising messages can be delivered geographically and very specifically to smartphones. Direct targeting works anonymously and in compliance with data protection laws. All aymo products are suitable for commercial, non-material and political campaigns - for example, to advertise local services, products and events or to promote regional causes.
