Farner promotes cantonal police Vaud
Farner Lausanne accompanies the Cantonal Police in the launch of its 2022 recruitment campaign, which centers on the recommendation of friends to multiply online and offline word-of-mouth.
In October last year, Farner was chosen as the new communications agency of the Vaud Cantonal Police as a result of a competition. Now the collaboration is bearing fruit in the form of an HR campaign: the aim of the campaign in collaboration with Farner Lausanne is to recruit future police officers and inspectors, which will be rolled out on May 9, 2022. The campaign is based on the recommendation of friends who might have the necessary skills to carry out this "both exciting and demanding profession," according to a media release.
The police profession is changing
"The Farner agency convinced us with a communication campaign that focuses on a profession in transition, a profession that more than ever requires men and women with a wide range of different skills," said Jean-Christophe Sauterel, Head of Prevention and Communication Cantonal Police Vaud.
Posters, public transport and social media advertising
This campaign, which can be seen throughout the canton of Vaud on urban billboards, on public transport and on social networks, is an invitation to "encourage those friends we all have, who have the qualifications for this exciting, varied and demanding profession, to apply to the Vaud Cantonal Police."
Responsible at the Cantonal Police of Vaud: Jean-Christophe Sauterel (Head of Prevention and Communication). Responsible at Farner: Philipp Skrabal, Jan Walser, Bruce Roberts, Fabienne Wetter, Myriam Delouvrier, Didier Bonvin, Noémie Richard, Chloé Ligner. Typography: Stefan Kunz Studio Ltd.
