The spot with Hathaway and Federer has already generated over 88 million clicks in just over 3 weeks. The previous video with Federer and de Niro, which was launched in June 2021, has reached almost 53 million clicks.
"We are very satisfied so far," Switzerland Tourism spokesman Markus Berger told the Handelszeitung. "The average viewing time of the video is exceptionally long."
How the Handelszeitung writes in its current issue, further precise evaluations of Switzerland Tourism's viral advertising spot are to be carried out in the coming weeks.