The spot offers a glimpse into the secret Glücksdruckerei, where a dedicated crew prints the new Advent lottery ticket with a lot of love and a large portion of magic. At first glance, it's hard to believe what the Advent Raffle offers under the motto "You can't get luckier": every second ticket wins at least 100 to 1,000 Swiss francs or a free Advent Raffle ticket, and at Christmas, 50 additional main prizes of up to 1 million Swiss francs await.
Despite whimsical characters, heavy machinery and an unexpected explosion, the spot has a very Christmassy feel. It will be shown on TV, in cinemas, and online in November and December in German-speaking Switzerland and Ticino in different editing versions. The campaign is supported by an extensive out-of-home campaign and an eye-catching POS presence.
Responsible at Swisslos (Intercantonal National Lottery): Rolf Kunz (Head of Marketing & Distribution), Markus Fischer (Head of Product Management Lotteries), Anouk Grünert (Head of Product Management Lotteries), Céline Cairoli (Product Management Lotteries). Responsible at Erdmannpeisker: Gabriel Peisker, Sybille Erdmann (overall responsibility), Patrick Fawer (art direction), Jenny Ziörjen (media design), Laura Fässler (motion design), Selina Helbling (consulting), Markenfilm Zürich, Florian Studer (producer), Andreas Bruns (director), Zipmedia (media planning).