Poster by Serviceplan for DillySocks gallops into Lürzer's Archive
Zurich agency Serviceplan Suisse made it into the current issue of Lürzer's Archive with a piece for DillySocks. Lürzer's Archive publishes the world's best and most creative campaigns every two months.
The poster was illustrated by Carina Kienzle, Art Director at Serviceplan Suisse, and used as part of the #DillyGalloppChallenge (Werbewoche.ch reported). With this challenge on TikTok, the company DillySocks promoted its 2-for-1 offer - and challenged the community to gallop like a horse with four socks on their feet and hands. According to Serviceplan, the campaign achieved over 12.5 million views on TikTok and brought DillySocks over 15,000 new followers in one fell swoop.
