Innovative or bold communication often suffers from the fact that the sender is investment-averse because the ROI is unclear, writes ADC Switzerland in a statement. These projects often end up in the 'gold ideas' category. Smart ideas, but few see them in real life. Facebook wants to promote such ideas: The "Creative Credit Program" aims to increase the visibility of the three best ideas proposed. In the process, the three best ideas receive free media volume and support from Facebook's best creative specialists.
- Prize: 25,000 Swiss francs media volume
- Prize: 15,000 Swiss francs media volume
- Prize: 10,000 Swiss francs media volume
We are looking for mobile campaigns that are firstly creative, secondly "mobile first" and thirdly aligned with business goals. The creative credits support ideas that have not yet been implemented or sold and have a clear campaign goal.
The creative credits will be awarded by Will Rolls, Creative Agency Partner at Facebook, Peter Brönnimann, Board Member at ADC Switzerland and Gioia Bozzato, Managing Director of ADC Switzerland.
More information about the entry and the timing as well as campaign inspirations are given by the initiators via online instruction sessions July 12 and August 30, 2021.