Facebook and ADC Switzerland initiate "Creative Credit Program
Up to 25,000 Swiss francs in media support and consulting: Facebook and ADC are looking for the most creative mobile campaign ideas in Switzerland - and are supporting them with media volume and support from Facebook creative specialists.
Innovative or bold communication often suffers from the fact that the sender is investment-averse because the ROI is unclear, writes ADC Switzerland in a statement. Often these projects end up in the category 'gold ideas'. Smart ideas, but few see them in real life. Facebook wants to promote such ideas: The "Creative Credit Program" aims to increase the visibility of the three best ideas proposed. In the process, the three best ideas receive free media volume and support from Facebook's best creative specialists.
- Prize: 25,000 Swiss francs media volume
- Prize: 15,000 Swiss francs media volume
- Prize: 10,000 Swiss francs media volume
We are looking for mobile campaigns that are firstly creative, secondly "mobile first" and thirdly focused on business objectives. The creative credits support ideas that have not yet been implemented or sold and have a clear campaign objective.
The creative credits will be awarded by Will Rolls, Creative Agency Partner at Facebook, Peter Brönnimann, Board Member at ADC Switzerland and Gioia Bozzato, Managing Director of ADC Switzerland.
More info on how to enter and timing as well as campaign inspirations are given by the initiators via online instruction sessions on July 12 and August 30, 2021.
