Wrong and tasteless: VW apologizes for commercial

After heavy criticism of a commercial for the new Golf posted on Instagram, Volkswagen has apologized for the video. The short sequence triggered strong reactions on social networks.


It shows a black man being pushed through the frame by a giant white hand and then flicked into the entrance of a house. "Without question, the video is wrong and in bad taste," the company said in Wolfsburg on Wednesday.

The fact that the clip caused outrage and anger among many observers is understandable, he said. "We distance ourselves from it and apologize for it. We will clarify how this could happen - and draw consequences from it."

For a moment towards the end of the commercial for the new Golf model, a sequence of letters could also be seen, the insertion of which suggested the word "Negro". "Already against the background of our own corporate history, Volkswagen positions itself against any form of racism, xenophobia and discrimination," the Wolfsburg company explained. The clip had also been seen on Twitter.

An initial apology had previously been circulated on Instagram. "As you can imagine, we are surprised and shocked that our Instagram story can be so misunderstood," VW initially wrote there.

This was once again met with criticism in places. One user wrote: "So it's all imaginary and a misunderstanding? Sorry, but we are not imagining racism. VW then clarified its apology. The company also emphasized: "Many initiatives within the company and in our global workforce promote diversity, integration and prejudice-free cooperation." (SDA)

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