YouTube lists the ten most successful commercials on the occasion of Cannes Lions

In total, the top 10 videos were viewed for 388 million minutes and recorded over 276 million views. As with all Youtube advertising rankings, however, Google does not show how high the share of organic or paid views is. 

• Global success: The fact that the top 3 come from Brazil, Egypt and the USA proves that creative advertising videos from a wide range of countries are gaining in importance worldwide. Vietnam and India are also on the leaderboard.
• Strong star lineup: This year's winners are impressive with celebrities. They include Harrison Ford for Amazon Alexa, Lego for Turkish Airlines and the K-pop band Blackpink for the Shopee app.
• Big emotions: While Nike conquers hearts with emotional stories, Bosch and Orange make viewers laugh.
• Techie-Tech: Apple and Samsung put their products in focus and play with the needs of the target group at the same time.

Roya Zeitoune, YouTube Culture & Trends Lead EMEA, on the ranking: "The winners of the ranking rely on exactly the components that make advertising successful: be it big emotions (LG, Nike), humor (Amazon, Orange, Apple, Turkish Airlines, Bosch), a strong star lineup (Shopee, Nike, Samsung, Coca-Cola, Amazon) - or a combination of these three elements."

The Top 10 Cannes YouTube Ads Leaderboard 2019 (global views through June 2019). 

1. coca cola: Vai no Gás

• Brand: Coca Cola, Brazil
• Media Agency: JWT & Kolab/McCann
• Creative Agency: JWT

2. amazon: Not everything makes the cut

• Brand: Amazon
• Media Agency: Rufus
• Creative Agency: Lucky Generals and Amazon Internal Creative Team

3. orange: Orange Go

• Brand: Orange
• Media Agency: Leo Burnett Cairo
• Creative Agency: UM 7 Cairo

4. lg Vietnam

• Brand: Vietnam
• Media Agency: VietBuzzAd (VBA)
• Creative Agency: VietBuzzAd (VBA) and HSAd Vietnam

5. apple: iPhone XS - Growth spurt

• Brand: Apple
• Media Agency: OMD
• Creative Agency: TBWA\MAL

6th Shopee: Shopee Birthday Sale Blackpink

• Brand: Shopee
• Media Agency: In-house
• Creative Agency: In-house

7. Turkish Airlines: LEGO presents the safety video

• Brand: Turkish Airlines
• Media Agency: People Initiative
• Creative Agency: Warner Bros

8. nike: crazy dream

• Brand: Nike
• Media Agency: SapientRazorfish
• Creative Agency: Wieden & Kennedy

9. Bosch: #LikeABosch

• Brand: Bosch Global
• Media Agency: OMD
• Creative Agency: Jung von Matt/Alster

10th Galaxy Note9: Fortnite Supply Drop

• Brand: Samsung
• Media Agency: Starcom
• Creative Agency: -