Erdmannpeisker: New corporate design for Gstaad

Erdmannpeisker was commissioned by Gstaad Marketing to give the destination of Gstaad a new and more contemporary corporate design.


Gstaad Marketing is responsible for the marketing of the Gstaad region as well as the complete communication of Bergbahnen Destination Gstaad and Gstaad Saanenland Tourismus. In April, a comprehensive corporate design relaunch for Destination Gstaad was implemented by the Erdmannpeisker agency.

The new corporate design of the destination Gstaad is to show a uniform and contemporary appearance in all media with a box design. In the tourism sector so far rather unseen, this appearance with the new image look should be well accentuated. The new design is versatile. The brand logo has also undergone a redesign. It is more contemporary and much easier to read thanks to a more compact design. 


Responsible at Gstaad: Claudia von Siebenthal (Head of Marketing Communications); Jonas Bach (E-Marketing Manager); Melanie Uhkoetter, nomadness (Photography new visuals). Responsible at ErdmannpeiskerGabriel Peisker (Creative Direction); Jenny Ziörjen (Art Direction); Selina Helbling (Consulting).

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