YouTube Ads Leaderboard Switzerland 2018: The Manor Christmas spot takes first place

The Christmas spot, developed by Manor in collaboration with advertising agency BETC and production company Passion Paris, won over users on YouTube. "We are very pleased with the great success of our Christmas TV spot, which has gone viral," says Sandra Kottenauer, Chief Digital & Marketing Officer at Manor. "With Elfred as an identification figure and an exceptional storytelling style, we succeeded in inspiring even more people than a year ago and making Christmas something very special. This shows that storytelling via moving images is one of the most important tools when it comes to conveying emotions and messages."

The silver medal goes to Anibis.ch with the spot "We bring together what belongs together - Your marketplace". Says Sandro Jungi, Online Marketing Manager at Scout24 Switzerland: "The Anibis.ch spot was successful because we took an integrative strategic approach to achieve the best possible result. The principle of "channel follows content follows strategy" applied. The goal was to make the Anibis.ch brand even better known in specific regions. To do this, we chose an emotionalization approach: we gave the brand a likeable face with our mascot, the friendly octopus Alex Anibis. At the heart of the media planning was a very specific combination of geo and interest targeting, as well as a rapid build-up of reach in our core regions, coupled with detailed contact dose planning using video retargeting."

The other rankings include a wide range of brands, industries and social topics - most of which are presented in a humorous way on the YouTube platform. After the top 3, the other places in the Switzerland ranking are occupied by another Anibis spot "À chaque situation, sa solution - petites annonces gratuites" (4th place), the spots from McDonalds (5th) and (6th), Valais Wallis (7th), the Easter spot from Migros (8th), Postfinance (9th) and SBB (10th).

The top 10 commercials on YouTube in Switzerland in 2018:

1. MANOR Christmas commercial 2018 MANOR SPECIAL CHRISTMAS
2. ANIBIS.CH We bring together what belongs together - Your marketplace
3. SUNRISE The best net - paraglider
4. ANIBIS.CH À chaque situation, sa solution - petites annonces gratuites
5. McDonald's Switzerland Which Big Mac® does she need? (30")
6. McDonald's Switzerland Which Big Mac® does he need? (30")
7. VALAIS WALLIS The proof: Wallis is addictive
8. MIGROS Easter will be Jöö. | Smalltalk
9. PostFinance Supermom looks ahead.
10. SBB CFF FFS You are my SBB.

Switzerland's top 5 in Q4 2018:

1. MANOR Christmas commercial 2018 MANOR SPECIAL CHRISTMAS
2. SUNRISE The best net - paraglider
3. SWISSCOM Dancing connects. New technologies too.
4. SUNRISE Le meilleur réseau - Parapente
5. GALAXUS - Winter adventure without a view

The top 10 in 2018 in Europe:

First place in the 2018 Europe ranking goes to Immowelt, the only German representative, which also tops the 2018 Germany ranking. Google, Estrella Damm ES, Nike and Turkish Airlines complete the top 5. In addition to humor, celebrities and the topic of Christmas are particularly impressive across Europe.

1. Immowelt Listen to your inner voice! #fuerimmo | Full Version | immowelt.de
2. Google Home Alone Again with the Google Assistant
3. Estrella Damm ES "Álex y Julia", con Michelle Jenner, Oriol Pla y Dani de la Torre. Estrella Dam 2018
4. Nike Nike - Dream Crazy
5. Turkish Airlines The LEGO Movie Characters present: Safety Video - Turkish Airlines
6. John Lewis & Partners John Lewis & Partners Christmas Ad 2018 - #EltonJohnLewis
7. Sainsbury's The Big Night | Sainsbury's Ad | Christmas 2018
8. Clash of Clans Clash of Clans: Hammer Jam!
9. YouTube Music YouTube Music: Open the world of music. It's all here.
10. Samsung Galaxy Note9: Fortnite Supply Drop