The SWA also rejects additional advertising restrictions in the Tobacco Act
The Swiss Association of Advertisers (SWA) submitted its comments on the new Tobacco Products Act (TabPg) on time. It rejects a tightening of the advertising restrictions.
In doing so, the association once again pointed out to the authorities and politicians that previous legislation already subjected the tobacco sector to many restrictions on the marketing and sale of tobacco products. These regulations were aimed at making consumers of tobacco products aware of the health risks of consumption and at protecting minors in particular.
In principle, there is nothing wrong with this, which is why, for example, advertising for tobacco products on radio and television has been banned since 1965, as has advertising aimed at minors, writes the SWA. However, further tightening of these restrictions is not indicated at the legal level today. All the more so, the self-regulation of the tobacco industry - in cooperation with the Swiss Commission for Fair Trading - "has proven to be effective and effective for many years.
Already KS/CS Communication Switzerland has opposed the Tuesday initiative launched to ban tobacco advertising from public spaces, pronounced. (pd/hae)
