Credit Suisse opens a pop-up store for Viva Kids in the HB Zurich
From October 24 to November 21, 2017, the digital savings passports of Credit Suisse can be experienced and tried out live in the ShopVille at Zurich Main Station. JLS Digital designed and realized the Viva Kids pop-up store with the Digipigi for Credit Suisse.
Large-format moving images give passers-by an overview of the range of services offered by Viva Kids from a distance and arouse anticipation for the Digipigi, the two apps for parents and children, the Maestro cards, and the Viva Kids World educational platform.
In the store, the focus is then on experiencing the four Digipigi worlds. Children can familiarize themselves with the Digipigi Savings Passes in a lounge landscape designed especially for them, while parents receive all the information they need about the Viva Kids accounts and their benefits from the advisors present.
JLS Digital designed the entire appearance, took over project management for the construction of the pop-up store and was responsible for the development of the digital content.
"The Digipigi is an emotional banking product. With the pop-up store, we want to make it tangible in all its facets, for both parents and children. We are breaking new ground with the concept of the store and are looking forward to the reactions of our guests," says Tarkan Özküp, Head of Marketing at Credit Suisse (Switzerland).
The Viva Kids pop-up store will be promoted online and on local radio. The pop-up store will also be integrated into the activities surrounding Swiss Digitaltag (November 21, 2017). Credit Suisse will be holding special events at five branches on this day. Children aged seven and over will receive a surprise at all Credit Suisse branches.
Responsible at Credit Suisse: Tarkan Özküp (Head of Marketing Switzerland, overall responsibility), Michel Meier (Market & Sales Swiss Private Clients), Karina Chodorowska (Head of Strategic Marketing and Marketing Communications), Tanya Fritsche (Marketing Project Management Pop-up Store), Thomas Müller and Céline Speck (both Strategic Marketing and Marketing Communications). Responsible at JLS Digital: Simon Lütenegger (concept, overall responsibility), Martin Jans (concept, 3D), Oliver Christiansen, Gillian Kim, Bettina Horber (creative content).
