Advertising customer OVS occupies 20 Minuten Friday exclusively
The upcoming issue of 20 Minuten Friday on Friday, September 22, will be published with a special advertising implementation: all advertising spaces and the cover will be exclusively occupied by a single advertising client.
The Exklulivs client is the Italian fashion chain OVS. It is celebrating its entry into the Swiss market with a large-scale campaign and has chosen 20 Minuten's weekly lifestyle magazine as its advertising partner for this special implementation. "This exclusive placement is a first for Friday," says Séverine Hörler, Head of Advertising at 20 Minuten. "Together with OVS and Mediakanzlei, the media agency responsible, we are looking forward to a successful result in which the editorial DNA of Friday is retained despite the special implementation."
The OVS special edition of Friday will be available tomorrow in the 20-minute boxes and will be distributed in all larger OVS branches.
