"#Frauenarbeit" by Regula Bührer Fecker is published: Three books to win!
Regula Bührer Fecker, Rod co-founder and two-time Advertiser of the Year, reveals in her book #Frauenarbeit how young women pave the way for a stellar career in the advertising industry. To mark the launch, Werbewoche is giving away three copies.
Regula Bührer Fecker was Advertising Woman of the Year at a young age, a member of the Board of Directors, and the most important personality in Swiss business. With her debut book #Frauenarbeit - Tipps und Tricks für junge Berufsfrauen (1TP5Women's Work - Tips and Tricks for Young Professional Women), the 39-year-old gives young women the tools they need to hit the ground running in their careers in 100 tips.
Her book is based on personal experience, is peppered with insights and written in direct, blunt language that is likely to appeal to young women. The Rod co-founder thinks: It's time for young women to learn from each other and interpret the term "women's work" in a modern way.
The book will be published on September 27. We are already giving away three copies in advance. Send us until Tuesday, September 26, 4 p.m. an e-mail with Name, position and company to verlosung@werbewoche.ch. The winners will be drawn and notified by mail. As always, we will not share your data.
The next Advertising Week (issue 16) will also feature an interview with Regula Bührer Fecker, in which she reveals what young women need to do to succeed in the advertising industry, how she wants to help with her new foundation #Women's Work, and where companies should rethink.
The author: Regula Bührer Fecker was the first woman to be named "Advertiser of the Year" twice, in 2010 and 2014. The advertising strategist has worked in Switzerland, America and Germany, is co-founder of the Rod communications agency in Zurich with 25 employees and a member of the Board of Directors. She is married, mother of two small children and lives in Zurich.
