Advertise where customers are in the mood to buy
Leo Burnett promotes ad opportunities in the new Migros cooking magazine.
Migusto is the name of Migros' new cooking club, which has been available since the beginning of 2017. The magazine of the same name is published 10 times a year in three languages and has a circulation of around 250,000 copies. In it and on Migusto.ch, in addition to recipes, there are many tips and reports on the subject of food. Membership in the club is free and offers many benefits, such as personalizing recipe suggestions.
The campaign developed by Leo Burnett Switzerland shows the advantages of an ad in the magazine: It reaches customers where they are in the mood to buy - namely when leafing through Migusto, which is also available in every Migros branch. The subjects appear in the media trade press and as e-posters in media houses.
Responsible at Migros Media: Rolf Hauser (Publishing Director), Patrick Rohner (Head of Media and Marketing Services). Responsible at Leo Burnett Switzerland: Franziska Pennington, Lukas Tauss and Cla Campell (creation), David Fischer (CD), Martin Stulz (ECD), Christoph Schwarz and Corinne Amsler (consulting), Suzana Kovacevic (art buying), Rico Rosenberger (photography).
