Walker gives sex talk tutorial with love model
Die Walker Werbeagentur hat für den Verlag Kein & Aber eine doppelseitige Sexanzeige in der Frankfurter Allgemeine Zeitung entworfen. Dem Werbesujet war ein unerwarteter Erfolg beschieden.
The aim was to boost pre-Christmas sales of the Swiss bestseller "50 Erfolgsmodelle - ein kleines Handbuch für strategische Entscheidungen" in Germany. The two-page ad uses a brainstorming graphic to give tips on what is acceptable to say during sex and what is better left alone. On Friday, the ad was placed in FAZ and reached around 951,000 readers, according to Faz.net. Afterwards, various media reported on the subject, including Bild and Sonntagsblick, and helped the advertising message gain high publicity. Since Bild.de offered a PDF version of the double-page spread for download, the ad has spread rapidly across countless websites in German-speaking countries, the agency wrote in a press release on Monday. Among others, it can also be seen in the online edition of the Tages-Anzeiger.
Responsible at Kein & Aber: Peter Haag (Publishing Director). Responsible at Walker: Pius Walker (CD), Nik Hodel (AD), Martin Arnold (text), Patricia Meneghin (consulting).
