Coachman with a desire for more horsepower

In Serviceplan's new TV spot for BMW dealer Facchinetti, presenter Mélanie Freymond meets unusual customers.

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With four locations in the Geneva region, Facchinetti is one of the largest BMW dealers in French-speaking Switzerland. What makes BMW fans particularly happy is Facchinetti's current special bonus when they trade in a used car. In the new TV commercial by Serviceplan Suisse, they follow the call of driving pleasure in rows and even cause a small traffic jam in front of the Facchinetti showroom.

The film in the style of a news report shows TSR presenter Mélanie Freymond in the role of a reporter reporting live on location. She interviews a coachman who trades in his old carriage for a BMW - because his two horses simply no longer offer him enough horsepower.

The spot will be broadcast on a total of nine TV stations in French-speaking Switzerland, accompanied by a radio campaign.

https://www.youtube.com/watch?v=/uQEXco-Vi8Y

Responsible at Serviceplan Suisse: Raul Serrat (Executive Creative Director), Michael Kathe (Creative Director), Nicolas Stark (Art Direction), Günter Zumbach and Yannick Schaller (Text), Christian Panzeri and Sabri Abidi (Consulting). Responsible at Toast Production: Robin Vaneberg (Director), Antoine Janssens (Director Production). Responsible at Magic Kitchen Marketing Solutions: Olivier Schmid (Media Planning). Responsible at Facchinetti Automobile: Nicolao Colombo (Director Marketing), Camille Guyot (Marketing).

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