New TV commercials for Swiss cheese
Switzerland Cheese Marketing has commissioned the WellCom agency with the conception and implementation of two TV commercials.
"Trust your good taste": Based on the basic concept developed three years ago, good taste, in the form of the little alphorn player from the SCM logo, appears as a personal advisor when it comes to cheese. The two spots show in two stories that actually everyone knows what is good and only needs to trust their good taste.
Be it in the supermarket, where good taste is a must when choosing cheese, or at home when preparing the cheese platter, where the right Swiss cheese can be found for everyone thanks to good taste. The TV spots have been broadcast throughout Switzerland since October 17.
Based on the further development of the basic concept of "good taste", two POS campaigns with collection bonuses and a national poster campaign have already been developed by WellCom Advertising for Switzerland Cheese Marketing in 2016.
https://www.youtube.com/watch?v=/ts0hNdwIK_4
https://www.youtube.com/watch?v=/wDD0haQkboo
https://www.youtube.com/watch?v=/KeMFZ1nSP08
https://www.youtube.com/watch?v=/hnC8-FG2Zrw
Responsible at Switzerland Cheese Marketing: David Escher (CEO), Martin Spahr (CMO), Vanessa Zingg (Marketing Manager). Responsible for idea/concept: Wellcom Advertising; Film production: Wirz Fraefel Paal Productions; directed by Adrian Wisard.
