Natural whey as a lifestyle product
Erdmannpeisker developed a new positioning for Yuma in cooperation with Crosswalk and realized a complete rebranding.
Yuma, from Bimbosan, produces natural beverages and care products from whey and distributes them as market leader in specialized trade. The rebranding includes a new logo, a strong packaging design and advertisements that position Yuma as a modern wellness drink for a healthy lifestyle.
With the new claim "Quite healthy", a strong and distinct logo and the light watercolor look, the new Yuma products are a breath of fresh air on the shelves of pharmacies and drugstores and are designed to appeal to young women and mothers who value a healthy and conscious lifestyle. The Yuma whey products work for internal and external use, which is prominently communicated with a variable Enjoy Inside/Enjoy Outside disruptor on the packaging.
Responsible at Yuma: Daniel Bärlocher, CEO Bimbosan. Responsible at Erdmannpeisker: Gabriel Peisker (creative direction), Patrick Fawer, Christina Weisser (art direction); Felix Reidenbach (graphics and illustration), Jenny Ziörjen (media design), Sybille Erdmann (consulting).
