With Compresso against psoriasis
Compresso creates attention: This time for the Swiss Psoriasis and Vitiligo Society (SPVG).
Psoriasis - also known as psoriasis - is a chronic inflammatory, non-contagious, painful and disfiguring disease that often affects everyday life. Many affected individuals show signs of therapy fatigue and have given up the fight against the disease for the time being. Compresso has taken up this fight again on behalf of the patients' association and developed and realized the campaign "fightpsoriasis.ch - for more quality of life".
Motivation of psoriasis patients via digital channels
In Switzerland, more than 160,000 people are affected by psoriasis and they try every day to cope with everyday life with the disease. With the campaign "fightpsoriasis.ch - for more quality of life", psoriasis sufferers are to be motivated from now on not to give up and to take their lives back into their own hands. Compresso created the entire campaign for the SPVG, which aims to motivate sufferers to evaluate their current situation using an online test. In addition to this individual assessment of everyday life, users are also given the opportunity to order further information from the SPVG, become a member of the patients' association or find a specialist in their region directly on the web.
Based on five scenes, the online test leads through a typical day of a psoriatic patient. Various communication tools, which Compresso also developed, are currently being widely advertised in the media. As psoriatics often suffer from depression, it is a particular challenge to reach these people. Encouragingly, over 1000 tests have already been completed to date.
The Zurich agency Compresso is responsible for the conception as well as the realization of the claim, key visuals, various printed materials as well as the complete web design and display ads. In addition, Compresso realized the programming and implementation of the online test.
Responsible at Compresso: Andreas Cueni (consulting, planning, conception); Julia Müller (consulting and project management); Gérardine Dellsperger and Nina Mischler (design).
