Health insurance out of control?
That's the question Ogilvy One puts at the heart of its current fall campaign for Sanagate.
Lost in the chaos of bills and receipts, the protagonist and the house cat float through weightlessness. Can it be simpler? The justified question lets gravity set in again. After falling into a comfortable armchair, one enjoys the benefits of the online health insurance Sanagate.
The heart of the exclusively digitally orchestrated campaign is the online spot. Traffic to the landing page and premium calculator is generated by a competition, large-format advertising media, standard formats, and search engine marketing. Local aspects were also included for the first time with regional banners.
Placements on social media channels round off the campaign: Various Facebook and Twitter ads generate additional involvement. Neo@Ogilvy is responsible for media planning.
Landing page with online spot: Einfachversichert.ch
https://www.youtube.com/watch?v=yKkDlJeir4w
Responsible at Sanagate: Antonia Lepore (Head of Marketing & Services), Désirée Seuret (Marketing & Communication Specialist). Responsible at Ogilvy One: Benjamin Franken (CD), Frank Engelhaupt (Text), Karl Badde (Art Director Digital), Christoph Perner (Art Director), Petra Weber and Luca Faes (Consulting), Nadine Wolf (Social Media), Lorin Vögeli (Media). Responsible at Filmgerberei (film production): Andreas Alesik (director), Paula Liszko (producer), Silvio Gerber (DOP), Allessandro Biffi (postproduction), Batelion (VFX).
