The Woz celebrates an increase in readers
Leo Burnett created a mailing and ad for the Woz for media agencies and advertisers.
Following the publication of the Wemf study Mach Basic 2016-2, the left-wing weekly Woz is pleased to report a 57 percent increase in readers within one year. In absolute terms, that's 39,000 more people than in fall 2015 who can afford their own opinion. The party is therefore celebrated with confetti punched from original SVP advertising material. For the accompanying ad for the advertising trade press, the right-wing populists were also used and one of their well-known slogans was put into a surprising context.
Responsible at the Woz: Woz Marketing (Claudia Gillardon, Camille Roseau). Responsible at Leo Burnett Switzerland: David Hugentobler, Lukas Tauss (creation), David Fischer (CD), Martin Stulz (ECD), Fernando Gort, Elisa Stahel (consulting), Daniel Strickler (production).
