Dachcom creates appearance for Vituro
Dachcom implements the brand identity for the Vituro health initiative of the EGK health insurance fund.
Vituro is an interactive health platform for the whole of Switzerland and supports people in personal health promotion. Vituro was created as a result of an initiative of the EGK health insurance fund, but acts independently and autonomously.
Vituro offers members a wide range of services. In addition to information and advice, it offers a bonus system, seminars, courses and events. Selected health articles can be purchased via the online store. Interactive tools enrich members' health awareness.
The Dachcom agency developed the brand and communications presence for Vituro. Basic measures such as logo, claim, offer flyer and advertisements were implemented. Dachcom developed the website in collaboration with Aconsite. Various promotional measures were carried out in cooperation with Face and MediaboX. These included a shower gel distribution campaign in public places and train stations as well as promotions in fitness centers.
Responsible at Vituro: Yannick Schefer (Project Manager Vituro), Ursula Vogt (Head of Communication). Responsible at Dachcom: Team Rheineck / St.Gallen.
