A breakfast inspired by fruits
Erdmannpeisker has implemented a second TV spot as part of Michel's repositioning.
Michel, the Swiss fruit juice brand, shows its innovative strength not only in its products, but also in its communication. While competitors in the competitive fruit juice market celebrate functional attributes, Michel from the House of Rivella goes a decisive step further.
In its positioning around curiosity, Michel focuses on emotional values. Based on this positioning, erdmannpeisker created the new claim "Michel - Inspired by fruits." and staged it in the fresh and cheeky TVC "Meeting," which shows an out-of-home consumption situation (Werbewoche.ch reported).
In the second spot, "Breakfast," the consumption situation at home is now staged. We see how Michel brings more zest into everyday life in a surprising and energetic way - as always: "Inspired by fruits."
https://www.youtube.com/watch?v=1FeU7uFEHNU
Responsible at Rivella: Andrys Aardema (Head of Marketing Switzerland), Adrian Ehrbar (Group Brand Manager Michel). Responsible at Erdmannpeisker: Gabriel Peisker and Sybille Erdmann (overall responsibility), Patrick Fawer (art direction), Thomas Zulauf, Selina Helbling (consulting), Markenfilm Schweiz (film production) Uli Scheper (producer), Benjamin Brettschneider (director), Havas Media (media planning).
