Helsana moves Switzerland

Exercise is important to stay healthy and in shape. Nevertheless, two-thirds of the Swiss population do not exercise enough, according to the Swiss Federal Statistical Office. But Helsana Health Insurance now wants to change that - with over 100 individual workout posters.

In 36 cities throughout Switzerland, more than 100 posters were designed, all of which encourage passers-by to get active in sports. The special feature: A moving idea was tailored for each environment and touchpoint. For example, a billboard by the lake becomes a badminton net, a small wall in the city a challenging balance exercise, or a billboard in the park a ping-pong table.

In line with the motto "Committed to more exercise," the individually designed posters transform public space into a giant exercise area. In this way, Helsana not only raises awareness among Swiss people about the topic of exercise, but also actively contributes to more exercise.

Responsible at Helsana: Simon Neuner (Head of Marketing & Communications), Claudia Scheurer (Head of Brand Experience), Sibylle Salzmann (Project Manager Brand Experience). Responsible at FCB Zurich: Andy Lusti, Marcin Baba, Dennis Lück (Creative Direction), Fabian Zahner, Sarah Ming (Copywriter), Lukas Wietlisbach, Katja Schlosser, Paul Labun (Art Direction), Emanuel Büchler (Content Development Film), Mark Becher (Client Service Director), Cécile Schurtenberger, Michael Hürlimann (Consulting). Responsible at Propaganda: Lisa Gasser (Marketing Manager), Sandro Galli (CEO). Responsible at Konnex: Monica Jäggi (co-owner), Judith Bischoff (media planning).