Overall communication for wave 7

Bern is one attraction richer: With Welle 7 at Bern Postparc station, the Migros Aare cooperative opened an urban concept center on August 8 that combines workspace, enjoyment, education and shopping in a novel way at a central location. On 10,000 square meters and eight decks, Welle 7 covers all the needs of the mobile society and at the same time creates a meeting place for a wide variety of target groups: From business people and freelancers looking for a high-quality meeting infrastructure and an inspiring co-working space, to commuters and passers-by in need of a rich "to go" offer and practical shopping facilities, to those eager to learn and benefit from Switzerland's most modern club school offer.

The Bernese creative agency Republica accompanies the Welle 7 project with a comprehensive service package: Already since the planning phase, it has been responsible for brand management, branding and signaling in cooperation with the Dutch retail agency JosDeVries and has developed the online presence including an interactive booking tool for the Welle7 Workspace online and on site. Republica also staged Welle 7 with a concise, multimedia basic campaign as a stopover for enjoyment, business, education and shopping. For this purpose, the Bern-based agency breathed fresh life and content into the location pin familiar from online maps, in line with the Welle 7 offerings.

In addition, there is currently an eye-catching launch campaign that uses headlines to navigate passers-by in the public space around Bern station in the direction of Welle 7. For this concentrated advertising campaign, not only Switzerland's first full "station branding" was realized in close cooperation with APG, but also a wealth of 100 individual, location-specific posters. The package of measures was rounded off by the organization and promotion of the week-long opening event "Welle Sieben Tage" ("Wave Seven Days"), which focused on discovery and experience, in cooperation with the Evenjo event agency.

Responsible at the Migros Aare Cooperative: Peter Gosteli (overall project manager), Thomas Meyer (center manager), Eva Graber (marketing/communications). Responsible at Republica: Bala Trachsel, Aysun Sentürk (overall responsibility), Andreas Szentkuti, Mike Krüll (creative direction), Kerstin Berk, Nadia Jost (art direction), Isabelle Sieber (text), Danielle Hausmann, (PR and content creation), Tom Wyss, Fabian Bürgy (Online Development), Chris Morgan (Branding), Fabio Stüssi (Live Events), JosDeVries (Ambiente, Instore Branding), Screenfoodnet (Digital Signage), Pixelprinz (CGI), Evenjo (Event).