Swiss Post shows how tailor-made it is
In Jung von Matt's new campaign, Swiss Post proves that it offers services that respond directly to customers' needs.
There are benefits and services from Swiss Post that were made directly for life and that perfectly address the needs of customers. Under the motto "Send and receive mail when and where you want", this is presented not only humorously but also contextually relevant. More than 100 headlines, both online and offline, were placed exactly where they actually pick up on customers' interests.
Four online spots were also developed. The short stories show that if you've stubbed your toe playing a virtual reality game, can't remember where your home is or simply don't want to hear the doorbell, Swiss Post always has a solution for its customers.
https://www.youtube.com/watch?v=/EU2pZB1iLfY
https://www.youtube.com/watch?v=/LI7d1gwepz4
https://www.youtube.com/watch?v=/CWZkVk30_nw
https://www.youtube.com/watch?v=/-PAxYn8PMG4
On the campaign site Mymail.ch users can then choose which service is exactly right for them. With the time-, topic- and location-specific messages, Swiss Post has succeeded in developing a campaign that not only says tailored, but is also tailored.
Responsible at the post office: Roger Renfer (Head of Marketing Communication), Raphaela Brühlmeier (Marketing Communication Specialist). Responsible at Jung von Matt: Dennis Lück (CCO), Rob Hartmann, Marco Zimmerli (Creative Direction), Nemi Gajic, Ennio Cadau (Text), Monika Arnold, Marie Leggeri, Fabian Nold, Julia Grass, Philipp Sie- genthaler (Consulting), Sarida Bossoni (Art Buying). Jung von Matt/Impact: Benjamin Herz (Managing Partner).
