Skin type test from Goldbach Interactive
Similasan has commissioned Goldbach Interactive with the branding and media campaign for its newly launched natural cosmetics line. At the center of the digital campaign is a specially created landing page.
To further publicize the new Similasan natural cosmetics product line and the associated e-shop, Goldbach Interactive (Switzerland) implemented a skin type test. On the specially created landing page www.similasannaturalcosmetics.ch, users can determine their skin type via a witty questionnaire and have suitable care products displayed. In addition, natural cosmetic sets tailored to the user's skin type are raffled off. The three-week campaign is mobile-optimized and is promoted via display and Facebook Ads. The overriding goals are to expand the target group and to emotionalize the brand. Similasan has been developing and producing homeopathic medicines since 1980 and now also offers its own natural cosmetics line.
Responsible at Similasan: Corinne Schenker (Communication Manager). Responsible at Goldbach Interactive (Switzerland): Oliver Kuhn (Consultant); Dino Amantea (Junior Consultant/Project Manager); René Schoedon (Head of Digital Creation & Production); Torsten Schallmaier (Senior Copywriter/Concept Designer); Benedict Ritschel (Rich Media/Frontend Developer); Marlon Perini (Rich Media/Frontend Developer); Bunni Khun (Senior Frontend Developer).
