Jung von Matt modernizes Stadler brand

Stadler has been building trains with great passion for over 75 years. The needs of the customers are at the center of our thoughts and actions. Partnership, reliability, flexibility and cutting-edge technology are the characteristics that have brought Stadler to the top of the internationally active rail vehicle manufacturers. The brand essence "We build your train with passion" developed by Jung von Matt/brand identity condenses these characteristics into a brand promise and provides the basis for communication with customers and partners, but also for employee identification.

"The positioning that has been developed gets to the heart of what Stadler stands for: Stadler is the partner you can rely on. A partner who, together with its customers, puts the best and most optimal vehicle on the rails for them. The new image helps us to make these qualities tangible and to showcase the fascination of our products and performance in an attractive and contemporary way," says Marina Winder, General Secretary and Head of Communications & PR.

The newly developed corporate design presents Stadler dynamically and confidently. Central elements are the strikingly used brand color Stadler Blue in combination with a visual world characterized by movement and mobility. A rich yellow complements as a distinguishing color and sets accents. In addition to all brand touchpoints for all international company locations, the Website completely redeveloped by Jung von Matt/Next. With the use of a large-scale imagery, innovative storytelling and a simple and well-structured user guidance, information is effectively conveyed and dynamics and technology orientation are made digitally tangible.

Responsible at Stadler: Marina Winder (Secretary General, Head of Communications & PR); Philipp Welti (Deputy Head of Communications & PR). Responsible at Jung von Matt/Brand Identity (Zurich, Switzerland): Thomas Deigendesch (overall responsibility & strategy) ; Matthias Albisser, Oliver Aeschlimann (consulting, project management); Micha Rückstein (design). Responsible at Jung von Matt/NextSam Sherbini (UX design); Julia Grass (consulting, project management); Annina Walker (design); Ursula Christen, Raphael Prader (programming).