Cobalt: New appearance for Granol
In the course of its 60th anniversary, the Swiss family-owned company Granol, Sursee, has given itself a new look.
The manufacturer of special products for new buildings, renovations and refurbishments is now communicating with a fresh and modern image. Attributes such as customer proximity, a broad product range and high innovative strength are summarized under the new claim "Hält zusammen. Since 1956". In addition, the logo has undergone a gentle redesign.The new advertising campaign, which appears mainly in relevant trade journals, focuses on walls as the end product. Surfaces plastered with Granol products catch the eye of the beholder. Everyday situations, such as a wonderful view or a date, thus become secondary in a humorous way.In the sense of target-group-oriented communication, this is intended to appeal not only to processors, planners and architects, but also to private building owners, and to convince them of the advantages of Granol products, also in the decorative area.
Responsible at Granol: Patrick Sieger (member of GL/Management) and Manuel Sieger (member of GL/Technology). Responsible for Cobalt: Matthias Felder (consulting); Nadja Stalder (CD/AD); Jan Horat (graphics); Christine Bucher (typesetting), Dany Bucher, Wörterbucher (text); Silvan Bucher, Syn, Stans (photography).
