Ex-Serranetga GL founds Sir Mary

The former Serranetga management team founds Sir Mary. At Bertastrasse 1 in Zurich, a team of twelve already handles orders for clients such as Samsung, UBS and Ringier.


With their newly founded agency, the three neo-entrepreneurs are targeting customers who want to break out of existing structures and bring a breath of fresh air to their communications and business. The growing complexity of channels and increasingly fragmented media use are presenting companies with ever new challenges and thus calling the model of traditional full-service agencies into question.

"Sir Mary ThinksCreatesDistributesDigitizes. Without barriers. Makes new communication.With know-how that others do not have"is how Florian Beck sums it up. A large part of Sir Mary's work begins where others have long since left off. So that the communicative beacons really get through to the people out there. "It often doesn't work when an advertising agency produces a funny film, the media agency tries to make a viral out of it, and in the end a social media agency is desperately hired to somehow save the whole thing," adds Daniel Zuberbühler.

At Sir Mary, the customer has a contact person with expertise across all disciplines. A well-coordinated team brings together creatives, digital experts, strategists, and media and data specialists. "At Sir Mary, we don't approach client problems like a traditional agency, but think far beyond advertising," says Maurizio Rugghia, describing an important characteristic of the new-generation agency.

Sir Mary's services range from campaign strategy, including analysis and optimization of the customer experience, to the conception and production of content and its intelligent networking for the respective communication channels, and culminate in distribution in all online and offline media.

The three co-partners of Sir Mary have been responsible for a wide variety of award-winning cross-media campaigns over the past few years as the management of Serranetga. Bene Abegglen (ex-Contexta) and Geri Aebi (Wirz) serve as Sir Mary's board members. First projects have already been realized and will be presented in the next weeks.


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