Ex-Serranetga GL Founds Sir Mary

The former Serranetga management team founds Sir Mary. At Bertastrasse 1 in Zurich, a team of twelve already handles orders for clients such as Samsung, UBS and Ringier.


With their newly founded agency, the three neo-entrepreneurs are targeting clients who want to break out of existing structures and bring a breath of fresh air into their communication and business. The increasing complexity of channels and the increasingly fragmented use of media present companies with ever new challenges and thus call the model of traditional full-service agencies into question.

"Sir Mary ThinksCreatesDistributesDigitizes. Without barriers. Makes new communication.With know-how that others do not have"Florian Beck puts it in a nutshell. A large part of Sir Mary's work begins where others have long since left off. So that the communicative beacons really get through to the people out there. "It often doesn't work when an advertising agency produces a funny film, the media agency tries to make a viral out of it and in the end a social media agency is desperately commissioned to somehow save the whole thing," adds Daniel Zuberbühler.

At Sir Mary, the customer has a contact person with expertise across all disciplines. A well-coordinated team unites creatives, digital experts, strategists as well as media and data specialists. "At Sir Mary, we don't approach client problems like a traditional agency, but think far beyond advertising," says Maurizio Rugghia, describing an important characteristic of the new-generation agency.

Sir Mary's services range from campaign strategy, including analysis and optimisation of the customer experience, to the conception and production of content as well as its intelligent networking for the respective communication channels, and culminate in distribution in all online and offline media.

The three co-partners of Sir Mary have been responsible for a wide range of award-winning cross-media campaigns in recent years as the management of Serranetga. Bene Abegglen (ex-Contexta) and Geri Aebi (Wirz) serve as Sir Mary's board members. The first projects have already been realised and will be presented in the coming weeks.


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