Helsana's endowment insurance policies Prevea in case of illness and Prevea in case of accident offer important protection in case of disability and other serious events. To draw attention to the gap in coverage that exists for many Helsana policyholders, the Zurich-based agency Four. has developed an unusual mailing that addresses precisely this issue. This is done by punching out one corner of the mailing. The mailing thus already stands out in the recipient's mailbox and arouses curiosity about the content.
The missing elements in the letter and the flyer are used for communication and commented with texts such as "Without Prevea you are missing something" and requests to return the response form.
Project responsibility at Helsana: André Weidmann (Head of Touchpoint Experience); Lukas Gschwind (Touchpoint Experience); Michael Suter (Brand Experience). Project responsibility at Four: Björn Brinkmann (CD Text/Concept); Philipp Sträuli (CD Art); Daniel Gerber (Consulting).