KSP: Egg-laying lollipop for sale
KSP created a campaign for Volkswagen's free service package.
In a national campaign, KSP communicates the latest offer from VW in a surprising way. For once, no vehicles or disruptors are depicted. Instead, we bring to life an egg-laying willy-willy. In Italian- and French-speaking Switzerland, the equivalent: a chicken that lays golden eggs.
The imaginary farm animal becomes a brand ambassador. As a hybrid creature, it illustrates how the new range meets a wide variety of requirements. In addition to modern technology, optimum driving characteristics and the greatest possible safety, every VW vehicle buyer now also receives a free service package. The offer is being advertised with posters, advertisements and online measures.
Responsible at Amag VW PW: Sandra Grau (Marketing Manager VW PW, authorized signatory); Marco Niggli (Project Manager Marketing Communication VW). Responsible at KSP Krieg Schlupp Partner: Benny Goldstein, Sascha Borsai (creative direction); Patrick Bucher, Daniel Zehnder (text); Michelle Mancina, Florian Kech, Selina Russian (graphics); Franziska Saxer (consulting management), Nina Stebler (consulting); Bianca Jäger (DTP); Giacomo Wyss (image editing); Carioca (CGI); Daniel Krieg (overall responsibility).
