Striped Socks Mailing

With LadiesNet, the Swiss cadre organization SKO has created a brand that takes into account the needs and interests of successful women. Specifically, SKO gives women access to the network and events of selected women's networks and media.

And Bank Coop has also recognized that women do not tick the same as men and has launched "Eva," an offer geared toward women. Eva is more than a banking relationship: it is a promise to support women's social concerns.

In order to familiarize career women with the partnership and thus the synergies and advantages of SKO and eva, a mailing was created by Serviceplan Suisse. The agency - which, by the way, has a female share of 57 percent - created a mailing including an event idea: A pair of fashionable striped socks, like those once worn by the strongest girl in the world, symbolizes the togetherness of SKO and eva and at the same time announces an exciting evening with Pippi Longstocking's first actress: Swedish actress Inger Nilsson. Together with three other strong women, she appeared in Zurich last week under the motto "Against the tide with courage - your recipe for success".

Responsible at the Swiss Cadre Organization: Marcel Weibel (Head of Marketing & Communications), Jeannette Häsler Daffré (Communications & LadiesNet). Responsible at Bank Coop: Andreas Schönenberger (Project Management), Dunja Kern (Eva Officer), Markus Wittenbecher (Head of Sales Management). Responsible at Serviceplan Suisse: Jan Krohn (text), Julia Bochanneck (art direction), Tim Hilpertshauser (graphics), Raul Serrat (creative direction), Nadine Stüssi, Nino Zuberbühler (consulting). Responsible at Serviceplan Public Relations Suisse: Patricia Schmidt, Valérie Eckard; Serviceplan Solutions Suisse (for realization).