Comet launches new Visana campaign

In collaboration with Komet Werbeagentur, Visana Krankenversicherung launched a new communication campaign three years ago with the aim of increasing awareness of Visana throughout Switzerland. With significantly increased awareness, Visana is now launching the second phase of the campaign: four new TV spots show the range of Visana's offerings: from flexible insurance solutions to health advice and prevention, two contrasting offerings each find their equivalent in equally different everyday situations. The short spots are rounded off by the campaign slogan "That's service." The stories are retold in print and online; the center of the campaign is the landing page Visana.ch/service.

Responsible at Visana: Hedwig Gerards (Head of Marketing Private Clients), Michael Wüthrich (Head of Marketing Communications), Esther Trüssel, Franziska Lehmann (Marketing Communications Private Clients), Karin Lanz (Marketing Communications Corporate Clients), David Müller (Head of Corporate Communications). Responsible at Komet advertising agency: Simon Schatzmann, Corinne Hert (overall responsibility), Jasmin Radakovic (consulting), Moritz Staehelin, André Benker (creative direction), Joel Weber (art direction), Silvio Demuth (graphics), Julia Sutter (text). External partners: Solid & Hallerfilm (production), Reggie Pak (direction), Dan Cermak (photography), The whole Media (media planning).