Republica puts club school courses on stage
Republica promotes the offer of the new Club School Migros in Welle7. The campaign idea ties in with the Welle7 basic communication, for which Republica is also responsible, with thematically adapted location pins.
Bern is now also the location of Switzerland's most modern Migros Club School - in the newly opened Welle7 concept center at Bern PostParc station. With an eye-catching campaign, Republica puts the broad and Switzerland-wide unique range of courses from Marketing Breakfast to innovative courses especially for families and professionals to Cyberfitness in the limelight. For this, the Bern-based creative agency further developed its concise image idea from the Welle7 overall communication. The many new variations of the Welle7 pins thus advertise the new offers on the one hand and on the other hand all pay off on the same location.
The campaign takes the form of posters, advertisements, banners and below-the-line measures. It will run until October 2016 in the city and conurbation of Bern.
Responsible at the Migros Aare Cooperative: Eva Graber (Head of Marketing/Communications Welle7), Sarah Brunner (Head of Market Development Klubschule). Responsible at Republica: Aysun Sentürk (overall responsibility), Marge Fellerer (ECD), Chris Morgan, Andreas Szentkuti (creative direction), Isabelle Sieber (text), Kerstin Berk, Nadia Jost (art direction), Eric Kohler (graphics), Martina Longo (consulting), Twin-Design (production).
