Transformer quenches the thirst for knowledge
In the highly saturated continuing education market, Transformer is repositioning the Bildungszentrum Zürichsee (BZZ) as a new and independent company.
With locations on both sides of the lake, the BZZ is one of the important players in the education market of the greater Zurich area. In connection with a fundamental relaunch, Transformer was commissioned to implement the new positioning strategy. The central factor was the proximity to the element of water with all its positive connotations. Thanks to an extremely striking concept idea, it was possible to endow the communication with an integral freshness effect: In conjunction with the claim "We quench the thirst for knowledge," which was also newly developed, all communication materials appear on an underwater level, i.e. superimposed with a lively water texture that is also animated wherever possible. According to the press release, this gives the overall appearance a consistently refreshing and independent look. The advertising media include posters, print, brochures and documentation, as well as the website. Bzz.ch for use.
Responsible at BZZ: Andreas Häni and Michael Bissig. Responsible at Transformer: Sandro Kümin (creation) and Gaby Neyer (consulting).
