This is what home feels like

Homing, the need for security within one's own four walls, is a consequence of our modern times, which are characterized by global uncertainties and increasing speed and complexity. This can be seen in a wide variety of forms. For example, for some people home means an oasis of well-being, for others it is an expression of personality or simply a place of retreat.

The new campaign seeks the moment of intimacy, the poetry of the moment. It shows the performance-free zone of inaccessibility, creates situations - charming and close to people - in a strong visual language. Each headline tells a different story, and yet they all have something in common: Home is the place where I can be the way I am. Imperfect, quirky, cozy, rumpled, but always happy and free.

Home is not just a place, but a feeling. And to ensure that this feeling is well-being for as many customers as possible, Pfister is committed to them with passion and individual all-round service. In this way, Pfister wants to underline its ambitions as a leading Swiss furniture store.

Inspiration from Brooklyn

Pfister is always curating and structuring its offerings to provide new sources of inspiration. This fall, one focus is on Brooklyn. New York's largest borough is a hotspot for art and culture and stands for industrial chic, craftsmanship, uncomplicated living and creativity. From this world, the new Pfister collection brings inspiring designs and matching accessories that can be found in stores, online and in the new catalog, which has been restaged in line with the repositioning.

Big lottery

With the new campaign, Pfister is launching an exclusive sweepstakes under Pfister.ch/at-home-is. Participants are asked to complete the sentence "Home is ..." and provide a very small personal insight into their four walls. The most beautiful sentences are published and awarded with prizes worth up to 1000 Swiss francs. Since the start of the campaign, over 2500 new sayings have already been written and uploaded within three days. The new campaign is being launched with two TV commercials, the catalog and is supported by posters, advertisements, a microsite and various social media measures.

Responsible at Pfister: Matthias Baumann (CEO), Gianne Holmgren (Head of Marketing Communications), Andrea Lochinger, Nathalie Leu, Valentina Dinic, Martina Amico, Nadine Bruder (Advertising & DM), Noëlle Suter (Head of Production), Corinne Leuthard (Production), Franco Kölliker (Head of E-Commerce, Christopher Knoblauch (E-Marketing), Sylvie Merlo (Head of PR), Carol Vanhoutéghem (PR and Social Media); responsible for content&form: Claudio Zier (overall responsibility), Serge Riedener (CD), Karin Estermann (senior AD), Fabian Zahner, Judith Maurer (text), Raymi Mendoza, Jan Löchler, Moritz Bauer (graphics), Dominik Stibal, Kristian Brändle (strategy, consulting), Audrey Isaak, Barbara Zingg, Christine Bigler (consulting), Kathi Knoerle, Alessandra Heimann (digital content strategy), Melanie Scheiling (production catalog); Christian Aeby (direction), Stories (film production), Gian Dolder (composition, sound design), Federico Bettini, Jingle-Jungle (jingle composition, sound); Per Kasch (photography campaign), Alex Wegner, Friderike Hemedinger (styling campaign), Martina Meier (photography catalog), Alex Wegner, Ayako Sugaya (styling catalog), Nadja Putzi (production), Stephan Schacher (photography, Brooklyn Portraits), Denise Langenegger (interviews, Brooklyn Portraits); dreamproduction (programming microsite).