Havas promotes shutters
Havas Worldwide Zurich has implemented a radio campaign for Sägesser shutters. Short radio plays look at the Helvetic neighborhood idyll from a new perspective.
Shutters from Sägesser Fenster not only keep out wind and weather, but also reliably protect against potentially disturbing impressions from the neighbor's garden. Knowing this benefit, Havas Worldwide Zurich has conceived a radio spot series which reproduces peculiar happenings from the small world between Stewi and Buchsbaum, thus unmistakably suggesting the positive qualities of shutters to the listener.
Responsible at Sägesser Windows: Franz Schaad (owner). Responsible at Havas Worldwide Zurich: Frank Bodin (overall responsibility), Folker Wrage (CCO), Michael Kathe (CD), Mathias Bart (text), Franziska Wiesner (consulting). Production: Jingle Jungle.
