Agency at the airport shipped slot machines

Swiss Casinos St. Gallen is an excellent place to escape from everyday life. Accordingly, the house presents itself attractively for extraordinary employee parties, customer events, club events or other attractive group events. To make this known, the agency at the airport designed an equally extraordinary B2B mailing. A personalized, fully functional slot machine made of cardboard was developed, in which each recipient was rewarded with the casino event jackpot. Once the lever was pulled, a folder with various group event suggestions fell out. The elaborately designed slot machines, personalized with the recipient's name, remain on the recipients' tables because - unlike Advent calendars 365 days a year - they can be filled sustainably with personal mail, gifts, and even hidden sweets. The relay shipment started in July and lasts until September 2016.

Responsible at Swiss Casinos St. Gallen: Massimo Schawalder (Director). Responsible at Agentur am Flughafen, Altenrhein: René Eugstair (Creative Direction), Dominique Rutishauser (Art Direction), Valeria Hörler (Graphics), Miriam Egli (Consulting/Text).