Nature in a cup

A little boy, a strawberry plant and a whole lot of love: these are the ingredients of the new TV commercial devised by Jung von Matt/Limmat for Emmi Jogurtpur. The story of the boy who lovingly makes sure his strawberries get enough light emotionally dramatizes the fact that Emmi only uses particularly ripe fruit for its natural yogurt creation. The TVC is supported by a poster and advertising motif as well as a Microsite. The campaign runs under the "Freu dich drauf" brand umbrella developed by Jung von Matt.

https://www.youtube.com/watch?v=SSmPTUS14l4

Responsible at Emmi: Katharina Müller (Global Category Head) Christian Stoffels (Global Marketing Manager) Yvonne Baumgartner (Group Brand Manager) Fabio Slongo (Brand Manager). Responsible at Jung von Matt: Rob Hartmann (Creative Direction); Johannes Dörig, Annina Walker (Art Direction); Jan Kempter, Mateo Sacchetti (Text) ; Tanja Jablanovic (Graphics) ; Thomas Steiner, Rahel Zumbühl, Julia Grass (Consulting); Stefan Näf, Romana Weber (Strategy) ; Roman Holland (UX Conception) ; Sarida Bossoni, Deborah Herzig (FFF/Art Buying). External partners: Onfilm, Rhea Mandanis (film production); Mona El Mansouri (director) ; Michael Heiter (DoP); Fabian Björnstjerna (photographer) ; Agent Bauer, Ann Lagergren (photo production); Retuscheriet (image editing) ; Station (programming).