On the trail of the Rivella phenomenon

Rivella is a phenomenon: everyone knows it, almost everyone likes it, and it's a fixture in Switzerland. But what's behind it? What makes Rivella unique? In the new corporate film, a roving reporter gets to the bottom of the Rivella phenomenon. The film is aimed at visitors, pupils and students, employees, business partners, customers and Rivella fans. It is used in the context of screenings and is also available online. Seed conceived and realized the film as general contractor, Daniel Leuthold directed it.