Agency at the airport: Mailing for Jaguar
The agency at the airport gives owners of German cars a British driving experience for Emil Frey St. Gallen.
Emil Frey St. Gallen, the largest Jaguar and Land Rover dealer in Eastern Switzerland, wanted to persuade owners of German cars to switch to "English" cars. So the owners of German cars were identified by their car number. The car owners were sent a classy black box with a pot of car paint in original British Racing Green. The German brand owners were asked to either simply paint their German car green for a British driving experience or, even better, to visit Emil Frey and test drive a genuine British Jaguar or Land Rover.
Responsible at Emil Frey: Bruno Eugster (Managing Director), Patrick Bobleter (Sales Consultant), Daniela Bühler (Marketing). Responsible at Agentur am Flughafen, Altenrhein: René Eugstair (Creative Direction), Dominique Rutishauser (Art Direction), Valeria Hörler (Graphics), Miriam Egli (Consulting/Text).
