Ogilvy: TV commercials for Durgol
Für Düring mit Sitz in Dällikon ZH hat Ogilvy & Mather Zürich zwei Durgol Kernprodukte emotional neu in Szene gesetzt – Durgol Express und Durgol Surface.
Swiss, reliable, a leader in quality - this is what Düring has stood for with its Durgol brand descaling products for 65 years. To further sharpen the brand's positioning, Düring has launched the development of two new Durgol TV commercials. The Zurich branch of Ogilvy & Mather is responsible for their creation and realization.
While previous communication focused on the effective performance of Durgol products, special attention was now paid to enriching them with emotions. For this purpose, Ogilvy & Mather developed a concept in which children proudly tell how their daddy can perform miracles with durgol. Among other things, daddy can turn stone into silver, make not only mommy shine, or make things disappear. The new commercials will be launched in August.
Responsible at Düring: Andreas Hunte (Director Marketing / R&D); Claudia Schmidt (Senior Product Manager). Responsible at Ogilvy & Mather: Thomas Bolliger (CD); Tino Heuter (AD), Marcel Elsener (text); Lisa Apolloni (consulting); Gaby Zimmerli (overall responsibility). Responsible at Markenfilm: Florian Studer (production); Neele Vollmar (director).
